Daily stress in cities, chaotic traffic, pressure for results at work. Situations like these illustrate life in big cities, like São Paulo. What for many is a real prison, for us it served as an idea for the creation of the brand. The drink emerged as a joke, through homemade production, which in a short time, won over its connoisseurs. Initially, what would be just a handcraft gin among colleagues and friends, grew and became a conceptual gin, directly from the Brazilian stone jungle. The metropolis can be considered by many as a real prison, where daily life is reduced to work. However, for us the biggest prison of all is our own mind, responsible for creating our fears. Juniper, coriander, Brazil nut, angelica root, allspice, cardamom, vanilla, fennel, orange and lemon are the 10 botanical gin ingredients, made with potable ethyl alcohol. Try Prision23 and break free. Drink less, drink better. Translated by Google