"The S72 ‘Legend’ Gin has been an established value in the world of gin since 2017. Six years later, the delicacy that sprang from the brain of ten-time world motocross champion Stefan Everts gets a completely new look: a bottle in the shape of the number 1.

The flavor – violet – has long been in the taste. But the eye also wants something. Stefan Everts had been toying with the idea of a new, striking bottle for some time. The ball really started rolling when he sat down with designer Troy Lee. The ten-time world champion, who had already worked with the designer in his career as a motocross racer, asked the American to design a new bottle. Troy Lee came up with the idea of a bottle in the shape of the number 1. A reference to the many first places that Stefan Everts achieved in his richly filled career (ten world titles, 101 GP victories).

“I am very satisfied with the end result,” says Stefan Everts. “This bottle really catches the eye. And I also like the link with my victories. In my career I always wanted to be the best. With my gin too."