A man with a mustache and a blue swimming cap - that is certainly not the most beautiful marketing model, but a convincing portrait of a run-of-the-mill Italian vacationer. And you should see plenty of that in the seaside resort of Cervia on the Adriatic coast. The craft design of the Primo Gin deliberately emphasizes the otherness of the spirit without distracting too much from the topic - after all, a few juniper branches have also been put on the label. The northern Italian region of Romagna is home to this gin, which contains locally anchored botanicals such as lemon verbena, santolina and lavender. There are also juniper berries from Tuscany and a breeze of salt from the Adriatic Sea, with which the gin is spiced a little after the discontinuous distillation in the Turin Distilleria Quaglia. The gin, launched in 2016, is a creation by bar owner Federico Lugaresi and his friend Gianluca Renzi, who thought: "If salt enhances our food, it can do the same with spirits". Translated by Google