Handcrafted German gin:

The name "Longitude" came about because said longitude connects good friends with us. 

The idea of distilling a gin just for friends and family creates a basis for labour, quality and an uncompromising production method. A good load of the best juniper berries, pink grapefruit and lemon peel, pomegranate, lemongrass, cardamom, Tasmanian pepper and 7 other untreated botanicals are distilled using the London Dry method. All ingredients are mixed with Black Forest spring water and high-proof alcohol, then gently heated so that each ingredient can dissolve in the vapour and enrich our gin for friends and family. And for you as a member of the LONGITUDE family.

Longitude is a geographical coordinate that indicates the east-west position of a point on the earth's surface or the surface of a celestial body. It is an angular measure, usually expressed in degrees and labelled with the Greek letter lambda (λ). Meridians (lines that run from pole to pole) -> excerpt from Wikipedia